Top 5 financial lessons learned from COVID-19 impacts

Unfortunately, 2020 is a year most people would like to forget, with COVID-19 wreaking havoc on global health and the economy. However, there are numerous financial lessons that netted out.  Zeta Global, a strategic alliance partner of Creative Solutions International, recently surveyed U.S. consumers to determine the top 5: 53% indicated the importance of savings42% agreed…

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The secret to best-in-class omni-channel orchestration

The key to solving most marketing challenges is to develop the right strategy, the right offer, at the right time and to the right audience. Marketing decision makers agree (87%) that access to people-based data helps improve and address rising customer expectations, creates better decision making and grows revenue. Many marketers have been enhancing their…

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Insurers: Get a jump on marketing opportunities to retain clients and win new ones

Let’s face it, insurance carriers and agents are facing an uphill battle in terms of positive perceptions from the public. Insurance is something that most customers don’t see a benefit from until they have an actual claim. It seems like we spend our hard-earned money on premiums every year—and for what? But with advances in data…

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Marketing to the subprime lender

Marketers have been segmenting audiences for hundreds of years. Initially, demographics distinguished brands focused on gender-related offerings. Today, with big data, many firms deploying addressable advertising, web traffic-informed, programmatic marketing and machine-learning can design customized offers to individual consumers. In other words, segmenting to one. While the ability to ingest mass amounts of data has…

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Leveraging digital cloud data to inform collections strategy

For decades, financial services companies and other creditors have been leveraging third-party data sources to help inform risk and segmentation strategies. Traditional third-party data sources such as credit bureau, demographic, psychographic and purchase history have been very effective from new account acquisition to portfolio management and collections. These traditional data sources would be considered ‘data…

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Influencer Marketing

Influencer marketing has been around long before the term became popular. In the past, it was about celebrity endorsements and targeting opinion leaders. The difference now is an advertiser has more choices for aligning their products or services to an opinion leader than ever before. As a result, an eMarketer survey suggested that 84% of…

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Leveraging public relations to get noticed

One of the most consistent fundamentals of marketing is to get noticed. That maxim holds for small businesses, both B2B and B2C—even during a pandemic that’s upending the norms and guardrails that define marketing and sales. Getting noticed is how you separate yourself from competitors. It’s how you give prospects a reason to look more…

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Attributes of standout entrepreneurs

Outwardly, you have all the elements in place to launch a successful startup: the capital, the product, the team, the location and the market. But what about inwardly? Do you have what it takes to alchemize all those elements into a business to be reckoned with? For many small business owners, the secret sauce is…

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Avoid startup blunders by focusing on revenue

When you’re just starting a business, there are so many imperatives to focus on that it’s hard to prioritize. Raising capital. Marketing. Operations. Staffing. Product development. How do you allocate your limited resources and bandwidth? As you triage the mission-critical details demanding your attention, you might be tempted to move one of those details, your…

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Credit Cards and Soap: Differences and Similarities

Credit cards and soap are both classified as commodities, but from a marketing perspective the similarities don’t extend much beyond that. Soap is largely about the very expensive game of buying recognition and differentiation through brand advertising, product positioning and distribution. So in that space, the TUP Model applies: Volume can be influenced by the…

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